Kinza Muzahir
Product & Client Management • Audits • Voice of Customer • Data Analysis • Content Strategy • Information Architecture • Personas, Empathy & Journey Mapping
UX Strategy and Audience Research
Strategist and Project Lead from audit to go-live.
Lynkwell
Trailblazer in the energy transformation infrastructure industry that empowers drivers (and energy suppliers) of tomorrow.
UX Research, Competitive Audit, Audience Analysis and Journey Maps informed the new Power to Thrive concept for Lynkwell.
UX Research, Competitive Audit, Audience Analysis and Journey Maps informed the new Power to Thrive concept for Lynkwell.
Southern Devall
Rebuild of the Southern Devall digital infrastructure as the company tackled the various moving pieces during the announcement and transition of a merger
Announcement of Merger between Devall Towing & Southern Towing Company
Temporary Landing Page to Announce Merger
Stopgap solution with a press release till the main Southern Devall and Devall Diesel Services websites were developed.
BEFORE:
Devall Diesel
Support Devall Diesel Services with its own dedicated website to increase lead generation for its sales pipeline and emergency line.
BEFORE:
ARCOS
Conducted a deep product discovery from VOCs, audience strategy and an information architecture exercise to build a stronger digital presence and increase their volume of sales for the Mobile Workbench.
Blue Sky to Dark Sky
ARCOS' new direction caters to their audience from either end of the spectrum
Millar TiSense
Led the UX strategy, an information architecture exercise and creative exploration to bring TiSense - a new pressure sensor - to Millar's OEM offerings through a refreshed homepage experience and product page optimized for lead generation.
VEL Studios
Designed and produced an interactive pitch deck and brochure for VEL Studios - a coffee shop/co-working hybrid concept - that showcased at SXSW 2023.
User Research • Brand Identity • Social Media & Content Strategy
The Good Space
Houston's local yoga studio, The Good Space, lacked a clear direction on social media without a specific target audience and inconsistent brand identity.
My partner and I conducted surveys among its customers to create accurate personas to establish the studio's target audience. Based on that research and a competitor analysis, we redesigned their brand and website, and created a manageable social media content strategy for the small business.
Winner:
Graphic Excellence Award - Printing Industries of the Gulf-Coast, 2018.
