Production Assistant, Musicians of Color Showcase Diversity in Classical Music
On-Screen, Air-Brush with Greatness
Photography, 25 Years of Project Row Houses [0:44, 2:58, 3:01]
Pictured with mentors and Senior Producers (right to left):
Tomeka Weatherspoon, Ernie Manouse, and Troy Schulze
UX & Web design
Media Production
Campaign & Content Management
Promoting Oak Grove & River Oaks Communities
Plateaued traffic and sales (worsened due to COVID-19), fractured content strategy, unidentified audience, & outdated design approach.
Solution:
Identify core audience groups through persona research, revise brand & content strategy with primary focus towards branded content and media, especially short-form video content for omnichannel distribution, and optimize internal processes to manage data and reporting.
Implementation:
Premiered new website based on user research. Added LotVue (interactive maps) and Lasso (CRM for builders) to improve analytics tracking across web, newsletters, and social channels. That created a cohesive pipeline that could monitor results from digital content to appointments and sales. Automated this digital ecosystem using Zapier, and produced higher quality content that tied together central brand themes of Houston, communities, home, and family.
Result:
Sold out inventory by Q2 of 2021.
Company won a number of Texas Association of Builders (TAB) + Greater Houston Builders Association (GHBA) Awards.
With the latest modern web design principles, look, and feel, it engages millennials just entering the market, and keeps the navigation simple for older empty nesters who also make up the ROC Homes' target audience. The redesign is media-centric to allow for web-first and social-first content to thrive with engagement and cross-pollination across social platforms.
The main goal is for leads to find it easier to establish contact, so the sitemap is designed with a funnel marketing mindset. It is also responsive across devices to adapt to shifting contact needs and user-experience.
Matterport Virtual Tours
3D Maps
Branded Storytelling via YouTube Series
Photoshoot
Commissioned by Public Poetry on the theme of Location: Houston.
Collaboration with Marcelese Cooper.
Poetry, prose, and photography to tell a tale of New Orleans
Winner:
Graphic Excellence Award - Printing Industries of the Gulf-Coast, 2019.
Writespace empowers writers through workshops, consultations, and community events across Houston. I've had the pleasure of designing for their projects and producing an on-going IGTV craft talks' series with their instructors.
Tracing the Roots of American Food with Stephen Satterfield
Immigrantly Podcast
Our guest, Stephen Satterfield, has dedicated his career to organizing, activating, and educating people about the origins and cultures of food. He founded Whetstone Radio Collective, a food magazine and media company that explores the history of American cuisine through the lens of cultural, socioeconomic, and human connections. Stephen's work disrupts the food canon in more ways than a few: writer, publisher, producer, former sommelier, and social entrepreneur.
Who Gets to be a Citizen of the United States with Ramtin Arablouei
Immigrantly Podcast
Ramtin Arablouei is the co-host and co-producer of NPR's podcast Throughline. Ramtin generously offered his time to us to talk about an episode he reported back in early June this year called "By Accident of Birth."
What Happened to Haitian Migrants in Del Rio, Texas?
Immigrantly Podcast
In September 2021, when the images of border patrol agents whipping a group of Haitian migrants in Del Rio, Texas, came to light, national outrage broke out. In this episode, we break down the legal framework that allowed the existence of the “Del Rio Encampment” with Sarah Decker.