Who I Am. How I Work. Why I Build.
I'm a product-focused experience strategist with a background in audience research, cross-platform storytelling, and design. I help stakeholders align business goals with user needs, but here's what really fuels my ideas:
Before I shaped audience journeys and product strategy, I told stories as a media producer, writer, and performer.
My foundation in researching literary works, working a camera for public media, and curiosity for interdisciplinary art taught me how to capture attention, distill complexity, and make ideas more tangible for human consumption. That creative rigor now shapes my approach to experience design and brand storytelling.